Viva Communications partners with Miss World PH organization
Text and photos by JAY PATAO
VIVA Communications Inc., headed by its founder and CEO Vicente
“Vic” del Rosario Jr. announced last Tuesday its partnership with Cory
Quirino Global Quest (CQGQ), the organization headed by socialite,
wellness guru and philanthropist Cory Quirino that stages the annual
search for the Philippines’ delegate to Miss World.
In a press conference held at the Viva Communications offices at
Tektite Tower in Pasig City, Del Rosario and Quirino happily announced
the new partnership that they hope will propel the beauty pageant to new
heights, especially the winners during and after their reigns.
Now on its sixth year, Miss World Philippines has successfully produced
the first Filipina Miss World in 2013 when Megan Young bested 126
contestants worldwide at the 63rd pageant held in Bali, Indonesia.
Aside from Megan, CQGQ prides itself in its roster of Miss World
alumni: Gwendoline Ruais, Miss World 2011 1st runner-up; Queenirich
Rehman, Miss World 2012 top 8 and Miss Talent 1st runner-up; Valerie
Weigmann, Miss World 2014 top 25; and Hillarie Parungao, Miss World 2015
top 6 and Social Media winner.
“We have finally captured the
Miss World crown, thanks to Megan Young, but we are also aiming to win
the essence of Miss World which is “Beauty with a Purpose”, Ms. Quirino
said. “Beauty with a Purpose” is that part of the Miss World
competition where the delegates foray their advocacy to help the
underprivileged in their countries.
“We at Viva Communications
are very happy for this new partnership with Miss World Philippines. We
also stage other pageants like Miss Manila and Mutya ng Pilipinas but
these are local contests. Miss World is the longest-running global
competition,” Del Rosario said.
According to Del Rosario, Viva
is looking forward to tap the potentials of Miss World Philippines
beauties in acting, singing, or modeling not unlike WME/IMG, the talent
management outfit in the US that has bought the Miss Universe Pageant
from Donald Trump last year.
Also present during the event were
the Miss World Philippines 2015 winners namely: Miss World Philippines
Hillarie Parungao, 1st Princess Cassandra Naidas, 2nd Princess Mia
Howell and 3rd Princess Vanessa Wright.
Miss World 2016 will be
held in August or September “depending on when the Miss World 2016
finals will be held” according to Ms. Quirino. “And we will know that
in the next few days.”